{"id":681,"date":"2026-11-10T13:54:37","date_gmt":"2026-11-10T10:54:37","guid":{"rendered":"https:\/\/adct.org.tr\/en\/?p=681"},"modified":"2026-11-10T13:54:37","modified_gmt":"2026-11-10T10:54:37","slug":"how-do-you-build-an-identity-for-a-publishing-house-before-it-published-its-first-book","status":"publish","type":"post","link":"https:\/\/adct.org.tr\/en\/how-do-you-build-an-identity-for-a-publishing-house-before-it-published-its-first-book\/","title":{"rendered":"How Do You Build an Identity for a Publishing House Before It Published Its First Book?"},"content":{"rendered":"

Thymos<\/strong> is an independent publishing house based in Istanbul, named after the Ancient Greek concept of an inner force that drives people to think, feel, and act. Bringing together philosophy, psychology, culture, and social sciences, its publishing world creates space for meaningful questions rather than ready-made answers.<\/p>\n

The identity developed by Ba\u2019ndo<\/strong> is built around the horse symbol, which has accompanied the history of storytelling for centuries and connects to Thymos\u2019s intellectual origins; typographic characters drawn from three distinct eras of writing; and letters that are given a second life, designed not merely to be read but to become visual expressions in their own right. Shaped around the philosophy of Think. Feel. Evolve.<\/strong>, the system was conceived as a living, evolving identity that extends from books to motion, from printed surfaces to digital interfaces, and into a web experience where typography takes center stage through movement and interaction.<\/p>\n

Think. Feel. Evolve., also became one of the two finalists from Turkiye at ADCE Awards 2026.<\/p>\n

Designed to be inherited.<\/strong><\/p>\n

\"\"<\/div>\n
<\/div>\n

BA\u2019NDO<\/strong><\/h2>\n

Creative Director<\/strong>
\nEmrah Dogru<\/p>\n

Design Director<\/strong>
\nBengisu Demirkaya<\/p>\n

Brand Designer<\/strong>
\nZeynep G\u00f6\u00e7men<\/p>\n

Designers<\/strong>
\nSelin K\u0131zg\u0131n
\nDoga Erdag<\/p>\n

Client Relations<\/strong><\/h3>\n

Client Director<\/strong>
\nG\u00f6ksel Balaban<\/p>\n

Client Supervisor<\/strong>
\nSude Akkaya<\/p>\n

Collaborations<\/strong><\/h3>\n

Brandmark Design<\/strong>
\nBerra Eris<\/p>\n

3D Stage Director<\/strong>
\nOnur Sent\u00fcrk<\/p>\n

Music & Sound Design<\/strong>
\nJochen Mader \u2014 ZENTING<\/p>\n