{"id":176,"date":"2026-05-21T17:35:10","date_gmt":"2026-05-21T14:35:10","guid":{"rendered":"https:\/\/adct.org.tr\/en\/?p=176"},"modified":"2026-06-18T18:24:15","modified_gmt":"2026-06-18T15:24:15","slug":"two-friends-one-shared-passion-emre-and-karayel","status":"publish","type":"post","link":"https:\/\/adct.org.tr\/en\/two-friends-one-shared-passion-emre-and-karayel\/","title":{"rendered":"Two Friends, One Shared Passion: Emre and Karayel"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>More than just a digital platform, <a href=\"http:\/\/hipodrom.com\" target=\"_blank\" rel=\"noopener\">hipodrom.com<\/a> is committed to preserving and promoting the cultural heritage, elegance, and nobility of horse racing, while ensuring that this rich legacy is sustainably passed on to future generations. As part of this mission, the platform has released the first film of its new campaign, \u201c<strong>Emre and Karayel.<\/strong>\u201d<\/p>\n<p>The film stars <strong>Emre Karayel<\/strong>, who serves as the brand ambassador and is known not only for his successful acting career but also for his genuine passion for equestrian culture. Created by <strong>KARPAT Independent Advertising Agency<\/strong>, the story follows a horse breeder and the horse he cares for with dedication and affection.<\/p>\n<p>More than a story of friendship, the film reflects hipodrom.com\u2019s strong vision, leadership, and contribution to the industry. Celebrating the deep-rooted traditions of horse racing, the campaign is built around a simple yet powerful message:<\/p>\n<p><strong>\u201cNo one knows Karayel\u2019s value better than Emre, and no one knows Emre\u2019s value better than hipodrom.com.\u201d<\/strong><\/p>\n<h2>Credits<\/h2>\n<h3>Advertiser<\/h3>\n<p>hipodrom.com<\/p>\n<h3>Advertiser Team<\/h3>\n<ul>\n<li>Senem G\u00f6\u00e7ener<\/li>\n<li>Ersin Erdem<\/li>\n<li>Emre K\u00f6kkaya<\/li>\n<li>Baran Ko\u00e7aba\u015f<\/li>\n<li>Rita Akay<\/li>\n<\/ul>\n<h2>Agency<\/h2>\n<h3>KARPAT Independent Advertising Agency<\/h3>\n<ul>\n<li>Creative Chairman: Demir Karpat Polat<\/li>\n<li>Creative Directors: Tolga Aky\u00fcz, Gamze \u0130\u00e7hedef<\/li>\n<li>Creative &amp; Design Group Head: Mustafa Hay\u0131t<\/li>\n<li>Copywriters: Tolga Aky\u00fcz, Umut \u015een<\/li>\n<li>Art Directors: Gamze \u0130\u00e7hedef, Mustafa Hay\u0131t, Irmak Hatipo\u011flu<\/li>\n<li>Brand &amp; Media Strategy Director: Ece Yeniyol Kunt<\/li>\n<li>Junior Strategists: Ali Yi\u011fit Pekcan, Deniz Top\u00e7u<\/li>\n<li>Account Director: Nadire \u015e\u0131pka<\/li>\n<li>Account Executive: B\u00fc\u015fra Tok<\/li>\n<li>Agency Producer: Deniz Vurgun<\/li>\n<li>Production Company: Shortcut<\/li>\n<li>Director: M\u00fcfit Sam\u0131k<\/li>\n<li>Music: Jingle Jackson<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1920px;--awb-max-height:1080px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/lbhPnVUN0lU?wmode=transparent&autoplay=0\" width=\"1920\" height=\"1080\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-our-members"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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