More than just a digital platform, hipodrom.com is committed to preserving and promoting the cultural heritage, elegance, and nobility of horse racing, while ensuring that this rich legacy is sustainably passed on to future generations. As part of this mission, the platform has released the first film of its new campaign, “Emre and Karayel.”
The film stars Emre Karayel, who serves as the brand ambassador and is known not only for his successful acting career but also for his genuine passion for equestrian culture. Created by KARPAT Independent Advertising Agency, the story follows a horse breeder and the horse he cares for with dedication and affection.
More than a story of friendship, the film reflects hipodrom.com’s strong vision, leadership, and contribution to the industry. Celebrating the deep-rooted traditions of horse racing, the campaign is built around a simple yet powerful message:
“No one knows Karayel’s value better than Emre, and no one knows Emre’s value better than hipodrom.com.”
Credits
Advertiser
hipodrom.com
Advertiser Team
- Senem Göçener
- Ersin Erdem
- Emre Kökkaya
- Baran Koçabaş
- Rita Akay
Agency
KARPAT Independent Advertising Agency
- Creative Chairman: Demir Karpat Polat
- Creative Directors: Tolga Akyüz, Gamze İçhedef
- Creative & Design Group Head: Mustafa Hayıt
- Copywriters: Tolga Akyüz, Umut Şen
- Art Directors: Gamze İçhedef, Mustafa Hayıt, Irmak Hatipoğlu
- Brand & Media Strategy Director: Ece Yeniyol Kunt
- Junior Strategists: Ali Yiğit Pekcan, Deniz Topçu
- Account Director: Nadire Şıpka
- Account Executive: Büşra Tok
- Agency Producer: Deniz Vurgun
- Production Company: Shortcut
- Director: Müfit Samık
- Music: Jingle Jackson
