With its new Ramadan campaign, Eminevim brings one of Türkiye’s most familiar iftar-time questions to the screen: “Has it been recited yet?” (“Okundu mu?”). Centered around themes of trust and peace of mind, the film captures a shared cultural moment experienced by millions across the country during the holy month.
Featuring scenes from different regions of Türkiye—from homes and villages to cities and roads—the commercial reflects the unifying spirit of Ramadan through a simple, sincere, and heartfelt narrative. With its warm storytelling and lighthearted tone, the film transforms the familiar anticipation before iftar into a genuine smile.
Built around the insight “We like to be sure”, the campaign connects Eminevim’s longstanding commitment to trust with the values and emotions associated with Ramadan. Speaking to the collective experience of millions who wait for the same call to prayer and gather around the same table, Eminevim extends its wishes for a peaceful and reassuring Ramadan to everyone across Türkiye and celebrates the holy month with the nation.
