Thymos is an independent publishing house based in Istanbul, named after the Ancient Greek concept of an inner force that drives people to think, feel, and act. Bringing together philosophy, psychology, culture, and social sciences, its publishing world creates space for meaningful questions rather than ready-made answers.
The identity developed by Ba’ndo is built around the horse symbol, which has accompanied the history of storytelling for centuries and connects to Thymos’s intellectual origins; typographic characters drawn from three distinct eras of writing; and letters that are given a second life, designed not merely to be read but to become visual expressions in their own right. Shaped around the philosophy of Think. Feel. Evolve., the system was conceived as a living, evolving identity that extends from books to motion, from printed surfaces to digital interfaces, and into a web experience where typography takes center stage through movement and interaction.
Think. Feel. Evolve., also became one of the two finalists from Turkiye at ADCE Awards 2026.
Designed to be inherited.
BA’NDO
Creative Director
Emrah Dogru
Design Director
Bengisu Demirkaya
Brand Designer
Zeynep Göçmen
Designers
Selin Kızgın
Doga Erdag
Client Relations
Client Director
Göksel Balaban
Client Supervisor
Sude Akkaya
Collaborations
Brandmark Design
Berra Eris
3D Stage Director
Onur Sentürk
Music & Sound Design
Jochen Mader — ZENTING
